China’s fresh produce market has become the focus of e-commerce giants Alibaba Group and Hema Fresh, a newly emerged retail chains focusing on fresh food. Hema Fresh first opened shop in Shanghai last year, but now has a total of eight outlets which include 6 in Shanghai, one in Ningbo, and one in Beijing. In recent developments, Hema Xiansheng has landed a spot on Taobao’s Taoxianda, a section of Taobao dedicated to fresh food retail.